Forecast of the industry in general, the jewelry spend sum of Chinese and Indian market is expected to catch up to U.S.A market by 2015. China will become the worlds biggest and the great developing potential of jewelry consumer market.But, China jewelry industry is still not mature, the whole industrial concentration is very low, in general, a huge market demand but a mess supply chains, and market split phenomenon is obvious. Outlook 2011, how the China jewelry industry movements? In this regard, the industry has said that jewelry enterprises will hasten to expand network sale market, the next 3 to 5 years, the share of network of sales will accounted for 20% of China jewelry industry; the e-commerce of China jewelry industry will appear and develop rapidly.

Statistics of Gemmological Association of China show that, China has become the world’s second largest jewelry consumer market, but the construction of social faith system needs a process, formation of the habit to buy jewelry online still takes some time.That makes the share of network of sales just accounted for less than 5%, it has great room for growth. The industry is expected, jewelry marketing will enhance greatly in 2011, and network of sales is expected to 21.7 billion, and will grow 155% on year. The next 3 to 5 years, the share of network of sales will accounted for 20% of China Jewelry industry.

The sale share of jewelry e-commerce is increasing these years, however, some jewelry e-commerce enterprises are struggling to survive. The gross profit of the industry leader, like Diamond Bird, Devine, the Nine, looks not good in recent years. There are not many jewelry e- commerce enterprises can highlight oneself value, more than that are making price war, just to be another new channel of commodity circulation. An industry Mr. Huang said that malicious competition of price caused online stores had started to die constantly during 2008 and 2010.Concerned expert expresses jewelry e-commerce industry represents a new way of the global jewelry industry, there will be many China jewelry e-commerce enterprises get rid of the burden of operating loss, begin to realize gain in 2011. In the year of expect to usher in a new stage of development, China e-commerce will may be appear a blockbuster development.